The Center for Cooperative Media at Montclair State University has served as a central connection point, a hub, for New Jersey journalists for 10 years. And in nearly every one of those years, the top ...

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...

In a crowded marketplace, innovative marketing strategies mean the difference between success and failure. For decades, the Kellogg School of Management has been a leader in marketing research and ...

NEW YORK, Jan. 6, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can ...

NEW YORK--(BUSINESS WIRE)--As part of its Attention Economy program, which aims at redefining how advertising campaigns are planned, measured, and optimized for attention, dentsu international ...