It’s a billboard custom-tailored to grammar buffs. “Every day we help people get back to their everyday,” proclaims the ad for Keck Medical Center of USC. In that single sentence, the copy writer does ...

A full title can be comprised of mulitple parts of speech, including attorney general, certified public accountant and chief ...

In marketing, it's become quite popular to use an adjective as a noun. Take a look at some examples collected by branding expert Nancy Friedman: Find your fabulous (Thai Tourism and others) From our ...

It is a lovely warm August day outside, and I am wearing a green loose top. Does the second part of that sentence sound strange to you? Perhaps you think I should have written “loose green top.” ...