It's super important for brands to keep up with newer generations of consumers to stay relevant. While the focus has been on Gen Z for a while, many brands are now thinking ahead to the next big thing ...

A majority of Gen Alpha possesses a more mature, grounded perception of brands than their parents did at the same age, a quality that will challenge conventional marketing strategies, according to a ...

For years, young people have been caricatured as attention-seeking and obsessed with online popularity. But new research suggests the next generation is moving in a very different direction, ...