Google on Thursday announced privacy features that allow marketers to gain insights in Google Analytics and other measurement products without the use of third-party cookies and identifiers.

Flowsery ( a privacy-first web analytics platform, is now available as a full-featured alternative to Google Analytics for tea ...

From every end starts a new beginning. This is what comes to my mind when I think of the approaching third-party cookie deprecation. Companies now have to significantly reinvent their data management ...

Google Analytics 4 introduces new features in 2024, including the Protected Audience API, to adapt to the phasing out of third-party cookies while enhancing AI-driven business insights. The Protected ...

As third-party cookies disappear, marketers need to find more meaningful, privacy-friendly ways to connect with audiences. To fill the post-cookie gap, agency leaders are leveraging first-party data, ...