As digital audio ad spend climbs toward $16 billion, a new MAGNA and Magnite study shows creative strategy, not just placement, can make or break ROI. Tested across nearly 3,000 listeners, the ...

Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...

Despite the rise of paid streaming services offering ad-free experiences, Americans continue to spend the majority of their audio time with ad-supported platforms, according to new data from Edison ...

That’s the question Amit Monheit, now the CEO and founder of in-game audio ad startup Odeeo, started asking himself last year after losing his job at a Tel Aviv-based audio content discovery platform ...

NEW YORK & AMSTERDAM--(BUSINESS WIRE)--With this latest innovation, users can now generate a complete audio ad simply by uploading a picture such as a product image, billboard ad, or even a photo of a ...

Ad spend on digital audio – Audio Streaming and Podcasts – is now nearly on par with Terrestrial Radio, after being just a third of it three years ago. That’s according to a new Digital Audio ...

Digital audio advertising platform AdTonos has rolled out an audio-enhancing technology platform it says is born “out of a world-first research project to redefine audibility and prove the impact of ...

While audio ads aren’t quite a new invention (the first instance of a recorded audio ad was heard in 1922), the audio industry has witnessed an all-time high of listening and advertising within the ...

Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.

In an era defined by “slop” the influx of low-quality, AI-generated content and the relentless doomscroll, the digital ...