Arbitron says it is field testing the addition of an audio matching capability to the Portable People Meter system which would allow it to track audiences to stations that don’t encode their signals. ...

Audio matching service Gracenote has acquired Bulldog United, which makes video recognition software. It hopes to integrate the software directly into smart TVs to match programs users are watching.

Since October 2023, SWR Media Services GmbH has been using the audio matching software of the Fraunhofer Institute for Digital Media Technology IDMT for its automated advertising monitoring. The ...