Who would have thought that the lowly barcode, the stodgy grandfather of the identification technology world, would reemerge as a marketer’s dream? Well, it is happening. A new generation of barcodes ...

GREENSBORO, N.C. — The checkout has changed over the years. First, cashiers manually punched in the price of an item, then the scanners made check-out much quicker, and today, there's self-check-out.

QR codes were born in a Japanese factory in 1994 and inspired by a popular board game. Here's the story of how they went from the production line to everywhere.

Hailed as 'space-age' technology upon their launch in Britain in 1979, 'bar-coding' was praised as a wonderful invention that would speed up the weekly shop. But 50 years after being first used on ...

What is a QR code? A QR code (short for Quick Response code) is a two-dimensional barcode that can be read by your smartphone camera. QR codes provide quick access to product information, promotions ...

I was playing around on my iPhone the other day and happened to use 3D Touch on the icon for the Google Chrome Web browser. Imagine my surprise when one of the “quick actions” that Chrome presented ...

Google updated APIs responsible for the barcode and QR code scanning to allow them to auto-zoom when a possible barcode or QR code is detected. This feature could soon roll out to Android 13 and above ...

After many false starts, QR codes have finally found their footing, but marketers need to treat the post-scan experience as seriously as the code itself.