For the novelist Rebecca Makkai, writing blurbs had become nearly a full-time job. She explains why blurbs matter — and why she’s taking a break. By Rebecca Makkai Rebecca Makkai is the author, most ...

But what's in a blurb? An exploration of the blurb-o-sphere suggests that the blurb, crucial to the success of many books, is a genre unto itself, a pop art form, the haiku of advertising. The ...