Interpublic Group of Cos. has entered into a partnership with the Boston-based word-of-mouth network BzzAgent as part of the holding company's effort to strengthen its offering in the growing ...

TORONTO -- Canadian cablecaster Rogers Communications on Monday said it has picked up the exclusive rights to sell access to BzzAgent's advertising industry word-of-mouth media network in Canada. By ...

Giving Web sites a new stage to see and be seen, word-of-mouth marketing agency BzzAgent has launched a service for its buzz agents to compare, contrast and share various online offerings. The service ...

After several days of acrimonious blog postings and behind-the-scenes discussion, Creative Commons and word-of-mouth marketing organization BzzAgent have called off their short-lived marriage.

Word-of-mouth marketing firm BzzAgent plans to use a new cash infusion to expand by upgrading its reporting architecture and hiring new executives, the company said Friday. Late last week, BzzAgent ...

Arnold Worldwide has cut an innovative deal with word-of-mouth marketing agency BzzAgent: Arnold is the first shop to tap BzzAgent’s new “media channel” that sells access to 130,000 word-of-mouth ...

For BzzAgent, 2006 was shaping up to be an exciting year. The Boston-based word-of-mouth marketing agency had just landed $13.8 million in venture funding and a brand-new board of directors, and it ...