Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

Editor's note 17 June 2025: SRAM Force and Rival AXS have officially launched. Check out our in-depth news story and review of Rival AXS for all of the details. An image of what appears to be a new ...

If you’re in a hurry – I’ll cut to the chase: Does it work? Yes. Does it work well? Yes. Maybe I’m steppin’ out on a limb here, but I’ll say the new SRAM gruppos are gonna be the rage at Interbike ...

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Next-level wireless functionality, blissfully easy set-up, realistic ratios and mostly fantastic shifting extends SRAM's benchmark lockdown further into both on- and off-road riding You can trust ...

You wouldn't go wrong to have at least one nice bike dialed in with the SRAM Force gruppo, because the drivetrain performance has been top-notch. SRAM is best known ...