This week, the NFL announced that in the 2025 season they will use a digital measurement system to conduct chain measurements instead of bringing the chains onto the field. This change is expected to ...

The NFL has replaced the traditional 10-yard chain measurement for first downs with a virtual system. The new system uses Sony's Hawk-Eye technology and six 8K cameras in each stadium to optically ...

The days of NFL officials stretching the chains to measure for a first down as the crowd waits in anticipation are over — and some fans are sad to see them go. The league debuted its new virtual ...