Prime Video India is riding high on a wave of subscriber growth and franchise success, with the streaming giant revealing that nearly 25% of its viewers in the past 12 months have been completely new ...

Video isn’t just a “nice to have” for franchise brands anymore — it’s essential. But not all video does this equally well and too many franchises aren’t using it to its full potential. Franchise ...

Asia’s streaming wars are heating up, with a massive $16.2 billion revenue surge on the horizon through 2029, even as traditional TV faces a steep $8 billion decline, according to a new study from ...

VideoElephant’s October 2025 Rewind Report reveals a transformative surge in licensed and monetised video content usage among top global publishers, as AI-driven search reshapes digital media ...