Our perception of color is constrained by the way different types of cone cells in our retina respond to light of different wavelengths. Our retina consists of short (S), medium (M), and long (L) ...

Have you ever wondered how others might experience the world? Have you ever wondered if others see things through different lenses? How do you know that red for your friend is not green for you? These ...

Specialists use market research and color psychology to help companies successfully use color as a powerful design tool. That research can be applied to create successful medical devices. Hours and ...

A new study investigates if everyone perceives colours the same way. University of Tokyo and Monash University researchers are using a novel method. This method maps colour experiences between ...

A color vision test, also known as the Ishihara color test, measures your ability to tell the difference among colors. If you don’t pass this test, you may have poor color vision, or your doctor may ...

(Color, Contrast & Dimension in News Design, written and researched by Pegie Stark Adam, a Poynter affiliate in the Visual Journalism area, and designed and produced by Anne Conneen, design editor at ...