We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Comparative advertising can be an effective marketing tool to tout product benefits vs. competitors, but consumers shouldn’t need to read confusing fine print disclaimers and whip out their ...

IP law balances protecting individuals and companies from unfair use of their endeavours with promoting healthy competition – and comparative advertising clearly demonstrates this balance IP law is ...

The European Court of Justice (ECJ) has ruled that trade mark owners can prevent comparative advertising only if it creates a likelihood of confusion among consumers. The court ruled last month in a ...

Last week we blogged about a recent decision of the National Advertising Division of the Better Business Bureau, holding that two YouTube videos for Rayovac brand batteries misleadingly communicated ...

Trade marks are well worth protecting. Though comparative advertising and keyword bidding may be allowed, the restrictions ...

Comparative advertising is a useful tool for a company to stand out in an increasingly competitive market. Keshav S Dhakad and Vaishali Mittal of Anand & Anand examine the advantages and the pitfalls ...

Comparative advertising is a marketing approach in which an advertiser compares its product to that of its competitors, and is quite a common practice in the Indian market. The Delhi High Court ...

Kenya has a comprehensive set of national and international legislative frameworks that have a direct influence on the regulation of competitive advertising. The High Court recently dismissed Unilever ...

Article 16(5) of the Consumer Protection Law (No. 6502) states that “one can make comparative advertisement[s] by using [a] competitor’s goods and services that meet the same needs or same purposes”.