It's time to pass along another rebranding effort by a conference. This one's pretty apt. The Sun Belt, which had been using this logo since 1997, will officially use the one you see above beginning ...

… And in doing so, also sent out a lengthy press release that detailed the new football divisions and the following on the new look for the conference logo: The new Big Ten logo was developed by ...

NEW YORK – The American Athletic Conference has a new look to go with its new name. The conference formerly known as the Big East released its logo on Thursday. "It's a very important step and it's ...

Students offered both support and condemnation of a recent administrative action against a Palestinian-rights group for using UCLA trademarks in their conference logo. UCLA administrators sent ...

Commissioner Mike Aresco says %27It%27s a another step in reinventing the conference%27 The primary symbol for the conference is a blue %27A%27 with a red star The ...

If you woke up today thinking “man, I really wish a conference would unveil a new logo,” the Sun Belt has you covered. Thursday, the SBC “unveiled its new logo identity with a revamped brand structure ...

SAN DIEGO (AP) — The Mountain West Conference is focusing less on the mountain and more on the West. It's no longer proclaiming itself to be above the rest. The conference unveiled a new logo and ...

The Pac-12 Conference has unveiled a refreshed logo created by Vancouver-based Lincoln Design Co., a firm with a global brand design portfolio.

The conference released the following in regards to their new logo: “Embracing its rich history while simultaneously preparing for unparalleled future success, the America East Conference today ...

It seems everybody wants a piece of the Southeastern Conference, but even a presidential candidate can get carried away. The SEC has negotiated with officials from Jeb Bush's campaign to modify a logo ...

Come the 2013 season the Sun Belt Conference will have a new look, as teams such as Georgia State, South Alabama and Texas State all join the conference to replace departed members. Appalachian State, ...

The Sun Belt Conference on Thursday revealed its new logo and color scheme, part of what conference officials called a “revamped brand structure.” Gone is the blue and gold “pinwheel” design, replaced ...