The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...

GA4 provides valuable insights into user interactions on your website. Learn how to analyze key metrics like sessions, session duration, and events to refine your digital strategy. Beyond page visits, ...

Data analysis is important for nearly every business. And while there are many tools on the market, perhaps one of the most popular is Google Analytics. A few years ago, Google released Google ...

Take a spin through GA4's new features post-launch, adjust to its metrics, maintain data privacy compliance and optimize your marketing strategies. Migrating from Google's Universal Analytics (UA) to ...

In October, Google made a significant announcement. Its new version of Google Analytics, GA4, would become the default when setting up a new property and prompts to upgrade from existing versions ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Confession: I might be a ...

Google Analytics 4 now supports creating and/or modifying events using regular expressions, regex. This can help you migrate destinations and event goals from Universal Analytics to Google Analytics 4 ...

Data-driven insights have become an indispensable business tool in today’s digital landscape. Recent statistics from BuiltWith reveal that an estimated 1.6 million websites (59%) in the UK use Google ...

What are the key features of Google’s GA4? As of July 2023, Google Analytics 4 (GA4) will have replaced Google’s previous Universal Analytics tool entirely. The ‘next generation’ analytics property ...