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How to create a marketing plan for startups
Learn how to create a startup marketing plan that attracts customers, builds brand awareness and supports long-term growth ...
Omar Garcia, associate director of CREATE-X Learn, teaches Startup Lab.
How can you make your startup stand out from the competition? Because it’s not enough to claim you’re different. To get an edge, you’ve got to show—not tell—consumers why you deserve their attention.
Navigating a startup requires entrepreneurs to expect the unexpected. Building a solid foundation for your business relies on deep market insights. A forward-thinking, experimental mindset is ...
An elevator pitch gives you one minute to convince potential investors to consider your business as a lucrative opportunity. As venture capitalist myself, here are a few helpful tips that’ll catch an ...
Georgia Tech master’s student Victor Espinosa is building Loto Punto, a fintech startup using self‑service kiosks to help unbanked communities convert cash into digital financial access through the ...
When you’re planning your dream career, there are multiple factors to consider, such as industry (e.g., banking, retail, healthcare) or role (e.g., marketing, sales, operations). You might prefer ...
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It Takes More Than Elon Musk to Make a Startup Hub
According to my Startup Cities Index, there are six components of a healthy startup hub. Tech talent is reportedly leaving Austin, Houston, Denver, and other regional hubs following several years of ...
What’s happening to regional startup hubs? What Makes a City Good for Startups? Why do a few cities host most entrepreneurial activity, and what should other cities do about it? The answers are the ...
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