In our sprints, human designers and AI generate ideas simultaneously. The process becomes circular within the first session.

Adam Taylor is the Founder and CEO of Splendor, a 25+ year creative agency - building bold brands and solutions across B2B industries. A quiet tension exists between rigid oversight and creative ...

At the Mar. 6 symposium “Creative Agency in the Age of AI,” the Northwestern University Center for Human-Computer Interaction + Design (HCI+D)—a collaboration between Northwestern Engineering and ...

AI is only as powerful as the human partner it’s paired with.

There’s a reason so much creative work needs revision—and it has nothing to do with talent or AI. It’s because too many campaigns start before the thinking is finished. Deadlines loom, pressure mounts ...

While the marketing industry has increasingly moved to a project work model for ad agencies, there is still nothing that ...