NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, officially launched its latest innovation to increase TV ROI for brand and network advertisers. EDO’s Creative Rotation Optimization™ allows ...

NEW YORK--(BUSINESS WIRE)--The inaugural edition of Innovid’s Feature Beat, which highlights some of the latest enhancements and innovations across Innovid’s product offerings, spotlights new creative ...

The loss of data means creatives will need to compensate for lost insights. Microsoft’s business-to-business social platform LinkedIn, and media and marketing service provider Theorem have expanded ...

Chip Hall is SVP of Sales and Marketing at Teracent, an advertising creative solutions provider. AdExchanger.com: What trends have you seen at Teracent in 2009? Can you characterize trends in revenue ...

Pune, Jan. 12, 2023 (GLOBE NEWSWIRE) -- Global Dynamic Creative Optimization (DCO) Market 2023-2029 [New Research] research report offers an in-depth analysis of market size, share, drivers, ...

Optimizing creative performance to determine the best size and color of the font for an ad’s headline and other subjective creative elements is difficult because of inherent biases. Developers at ...

Outdoor gear retailer REI is hitting the slopes with personalized local advertising. The brand, working with dynamic creative optimization (DCO) platform Jivox, is running hyperlocal campaigns on ...

In the current economic climate, it is more important than ever for a brand’s advertising budget to be fully used and optimized However, for an ad to truly make an impact and be memorable, it must be ...

Theorem, a full-scale flexible digital media and marketing services provider and LinkedIn Marketing Partner, is expanding its LinkedIn offering. Stemming from years of success working with LinkedIn, ...

Home goods supplier Creative Co-Op has chosen the GAINS Performance Optimization Platform for supply chain planning. The solution is designed to provide the visibility and insights needed by the ...