For brands and retailers, it’s no secret that a more personalized customer experience typically leads to increased engagement and sales. And yet, so many companies struggle to implement what I call ...

If companies know so much about their customers, why does personalization still feel so limited? Data alone doesn’t tell us a ...

We celebrate Customer Service Week and CX Day in the first week of October. Customer service is a term neatly nested within a more robust category known as customer experience (CX). Many other factors ...

"Personalized" by Mark Abraham and David Edelman is a crucial read for CMOs and all other C-suite leaders aiming to integrate AI into their customer experience, as well as CDAOs and CIOs who want to ...

Obsession can mean many different things. It can describe a Taylor Swift superfan’s dedication to decoding hidden messages in her album covers or laser-focused attention to detail. But when it comes ...

Personalization is no longer optional—consumers expect it, and brands know it drives loyalty and revenue. But most companies face high costs, disconnected data, and operational inefficiencies that ...

Hyper-personalization goes beyond one-time marketing events. It is about harnessing the long-term drivers of growth and prioritizing customer lifetime value. This is achieved by utilizing data and ...

L.L.Bean has selected the Amperity Customer Data Cloud to power deeper personalization across customer experiences and channels. The solution is designed to allow the outdoor retailer to unify inputs ...

Bloomreach announced the launch of Loomi AI for Shopify, an embedded Shopify app between Shopify and Bloomreach, powered by the company’s Loomi AI.

Bringing personalization beyond curated web experiences can require some special consideration. Associates play an important role in in-store personalization, but they need the right equipment to work ...

While the trend of ordering food on an app for a stranger to pick up and deliver to your door existed before the pandemic, it wasn’t until the lockdowns that such habits became mainstream. Indeed, ...

JOANN has improved its omnichannel customer service experience through a partnership with Gladly. The platform lets JOANN route queries to the specific customer service agent best-suited to resolve ...