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The federal NDP introduced a motion on Wednesday to ban so-called surveillance pricing, where personal data is used to offer ...

Dynamic pricing often gets blamed for inconsistent price changes. Customers see mismatched numbers and assume the pricing model has gone wrong or an algorithm has overstepped. In most cases, neither ...

March 04, 2026 - Dynamic pricing sits at the focal point of regulatory crosshairs. Also called algorithmic or "surveillance pricing," this type of pricing uses customers' personal data to set ...

Fashion has always been a bit different to other industries. Consumers do not just buy because they need something. They buy ...

When we think dynamic pricing, we usually think of airlines, Uber or Amazon quickly changing their prices. But now, dynamic pricing is coming to a supermarket near you. More and more, the things we ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. 2024 looks set to be defined by conflicting indicators, ...

A few weeks ago, Delta Air Lines stunned the world by saying during an earnings call that it saw "amazingly favorable" results during a pilot program where it used AI to set ticket prices. The program ...

The only constant in life is change, the Greek philosopher Heraclitus famously said. When it comes to prices for goods and services online, sometimes the changes happen so fast it feels as though the ...

In my previous article, From static to strategic: The shift to dynamic pricing models, I outlined why traditional fixed-price approaches are no longer sufficient in today’s volatile supply chain ...