Are you ready to skillfully apply the principles of human behavior to your direct mail marketing messages to gain a competitive advantage? Since people default to hardwired behaviors without giving ...

There are many times when customers reach out to us to help them increase their response rates. When that happens, the first question is “What was the response rate on your last mailing?” Now you ...

To learn more about our editorial approach, explore The Direct Message methodology. In 2012, the Direct Marketing Association released research that challenged a core assumption in marketing strategy.

Seeing the success that many smaller business-to-business (B2B) organizations have had with account-based marketing (ABM), large enterprise B2B companies are working to cash in on ABM, too. But for ...

Join me on my mission to trash the phrase junk mail. When you send the right direct mail, it does work. In my research on the best ways to attract high-paying clients, direct mail definitely finishes ...

The Yankelovich Multicultural Marketing Study of 2006 revealed that Hispanics were three to five times more likely than the general market to respond to direct mail. Is that still the case now that we ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...

IRVINE, Calif.--(BUSINESS WIRE)--As the mortgage industry continues to evolve in a digital age, Managed Direct Response emerges as a crucial partner for companies seeking to expand their reach and ...

Some marketing efforts focus on Internet sales, but spam-deleting applications are making it tougher to reach potential customers through e-mail. In the early 2000s, with the booming growth of the ...

(Direct) Looking to increase returns? Go digital. Whether campaigns are sent to outside mailing lists or house files, marketers anticipate—and have seen—higher responses to their e-mail efforts than ...

Direct mail was more likely to spur consumers to action this year than in 2001, according to a new survey from Vertis. Barely more than a third of those polled said they responded to a direct mail ...