With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...
Communications provider iGroup Australia and mailing and distribution house Dynamic Direct have initiated a merge with hopes of becoming a direct marketing “powerhouse” in Victoria. Alan Read, chief ...
Alterian, a database marketing services firm, has acquired Dynamics Direct, an online marketing technology company for an undisclosed sum. As a result of the acquisition, Alterian will introduce a new ...
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