You want that new video game so badly, but you’re trying to knock your credit card balance down. Or you’re binging your favorite TV show and can’t wait to find out if a character lives, but it’s late, ...

Out-of-control behavior by CEOs and other powerful people constantly makes headlines -- so much so that some might consider impulsivity a pathway to power. New research finds that having self-control ...

Self-control has long been regarded as one of the strongest predictors of success. Most of us can picture that colleague who never misses a deadline, volunteers for extra projects and keeps everything ...

In a now-famous experiment published in the Journal of Consumer Research, Baba Shiv and Alexander Fedorikhin asked students to choose between chocolate cake or a healthy fruit salad. Prior to that, ...

Everywhere you turn, there is an entertaining and mysterious conspiracy theory to be found. But there is one story you might easily dismiss as conspiracy... until you find out that it is 100% true: ...

We have many avenues to distract us from our goals. Whether it is social media, the latest celebrity gossip or the phones in our pockets, modern society has built engaging systems for our ...

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. This voice experience is generated by AI. Learn more. This ...

The strength model of willpower enjoys both supporters and critics, earning both influence and critique since its development in the mid-'90s. It is often cited in discussions around psychology’s ...