In 1954, psychologist Julian B. Rotter proposed the concept of locus of control. He said it contained two ends of a continuum. On one end of the continuum is the internal locus of control. On the ...

In traditional media environments, the main type of control available to consumers is to alter their own opinions and judgments or to approach or avoid the mass media message. Most research in the ...

An icon in the shape of a lightning bolt. Impact Link Do you think that the events in your life — getting hired or getting fired, falling in or out of love, moving from one city to another — are due ...

American psychologist Julian Rotter developed the concept of "locus of control" in the 1950s, describing it as "the degree to which a person perceives an outcome as being contingent on their own ...

There is a concept in the psychological literature known as locus of control that is unfamiliar to most people, even though, once defined, is commonly understood. Locus of control is an individual’s ...