Steve Jobs famously wore the same outfit daily to eliminate fashion decisions, although the real power of this thinking went ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

This list doesn’t even include Solar City (Energy), which he helped build and acquired for $2.6 Billion recently. At first glance, it’s easy to link his rapid success, ability to solve unsolvable ...

Founder of Four Sigmatic - a functional foods company making the world’s most nutrient-dense foods more delicious and easier to consume. In my experience, being an entrepreneur is a constant lesson in ...

The next time I start a college, I’d like to hire Thomas E. Ricks as the provost. Even before Ricks wrote his excellent new volume First Principles, he would have been a strong choice to direct the ...

Nick is Global Executive General Manager, Ecosystem at Xero, focused on helping small businesses and app partners grow on Xero’s platform. It’s strange to think today that the iPhone App Store wasn’t ...

“Divine am I inside and out, and I make holy whatever I touch or am touch'd from” (Walt Whitman) In any field of endeavor, there are core assumptions that serve as a foundation for more complex and ...