An impulse buy, as the name would suggest, is when you impulsively buy something you did not plan to and did not factor into your budget. The products themselves can be anything you impulsively spend ...

There’s a reason why impulse buying is so fun (at least in the moment): the immediate gratification of a new purchase releases dopamine, giving you a rush of excitement. (1) But that feeling is ...

There’s a reason why impulse buying is so fun (at least in the moment): the immediate gratification of a new purchase releases dopamine, giving you a rush of excitement. (1) But that feeling is ...

Do you ever get the feeling your brain is always racing ahead of your best intentions? Impulse control can be a struggle, especially as a neurodivergent woman. Quick reactions can create problems that ...

You didn’t need it. You didn’t plan it. Yet it ended up in your cart. That’s impulse spending and research shows it’s not random behaviour, but a predictable outcome of how our brains respond to ...

What’s your trigger? I’m not talking about what someone may say that sets you off. Instead, I’m referring to the trigger that sparks an impulse to potentially make a purchase. Interestingly, both ...

Impulse purchases are an important part of a consumer brand’s revenue growth management (RGM) strategy. A brand’s impulse strategy works in step with retailers to understand where to place a product ...