In the business plan of every small enterprise is a section analyzing the competitive environment. The competitive environment encompasses all the external factors that compete with the services or ...

In 2007, Microsoft CEO Steve Ballmer said, "There is no chance that the iPhone is going to get any significant market share." Ballmer’s prediction illustrates how even the most successful executives ...

This article is written by product strategy expert Des Traynor, co-founder, and CSO of Intercom. If you’d like to hear from Des or many other experts behind the growth of the world’s most successful ...

The app market is robust and growing. The App Store and Google Play currently offer 2.0 and 3.8 million apps respectively, and mobile apps are expected to generate about 189 billion dollars in revenue ...

Opinions expressed by Entrepreneur contributors are their own. “We don’t have any competitors.” It’s a line I hear often from clients, and it always gives me pause. It’s technically possible that your ...

Opinions expressed by Entrepreneur contributors are their own. In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar ...

Generating a keyword portfolio is so much more than knowing your brand and products. It means putting in the work to better understand your digital ecosystem — what space you fill, who else is in that ...