When marketing your business offerings, it's critical to understand the problems your consumers are facing and specify how you're the right company to help solve them. However, things begin to get ...

Learn what intangible assets are, their types, and how they impact businesses. Discover how patents, brand names, and ...

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

The last two Privilege Points (Part I and Part II) explained that the 1947 U.S. Supreme Court decision in Hickman v. Taylor, 329 U.S. 495 (1947), created a common law protection for litigation-related ...

Selling intangibles such as insurance, warranties, or protection plans can be tricky. You can’t send the customer home for an overnight test-drive to fall in love with that “new policy” smell. They ...