Television advertising that allows viewer participation via a remote control has been a dream of the cable industry for at least a quarter century. In 2008, six of the largest cable operators began ...

This is the first time a local broadcast affiliate has made their content interactive over a cable platform: BackChannelMedia, an interactive television solution provider, and LG Electronic’s Triveni ...

Interactive TV never exploded onto the scene in the way its promoters hoped it would, and the features it once promised — ranging from movie selection to Web-based shopping and games — have been ...