A well-designed logo is a powerful marketing tool. Iconic logos like BP’s sunburst, McDonald’s arches and Nike’s swoosh bring instant brand recognition and engage customers. In science, logos can be ...

It’s darn clever stuff. As The tells Co.Design, the Media Lab never really had its own logo. “There were identity components designed by Jaqueline Casey [in 1984] referencing the original [Media Lab] ...

Back in 2011, Gizmodo reported on MIT Media Lab’s cool new logo: A self-generating algorithm that gave each and every team and employee within the organization their own unique logo. This month, the ...

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