Alphabet-owned YouTube unveiled a labelling tool that requires content creators to disclose when videos contain AI-generated or synthetic material, as part of a plan to improve transparency and trust ...

People depend on nutrition labels to understand the nutrients in their groceries. Marketers will soon have a similar experience to identify when a video contains deepfake imagery. Let’s take a closer ...

Meta is expanding the labelling of AI-generated imagery on its social media platforms, Facebook, Instagram and Threads, to cover some synthetic imagery that’s been created using rivals’ generative AI ...

With adoption of generative AI tools scaling exponentially amongst content creators, companies need to be vigilant to ensure all content posted on social media platforms complies with user guidelines ...