When brands over-rely on discounts or perks, they can train customers to see the incentive—rather than the product, service ...

Grocery loyalty programs are evolving fast in 2026, and some now offer real savings through fuel discounts, free delivery, ...

United and JetBlue will extend loyalty benefits across both of their frequent flier programs as part of their Blue Sky ...

More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study reported that 41% of 1,606 respondents stayed loyal to a brand because of its ...

Tui has launched its first global loyalty programme, enabling customers to collect ‘Smiles’ rewards and perks. Tui Smiles ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

Rapid Garden POS reports that loyalty programs boost sales at garden centers, driving 57% of revenue in participating stores ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Starbucks made some major changes to its long-standing loyalty program last month.

McDonald’s is making your next visit to the Golden Arches a lot more rewarding, thanks to the launch of its brand new loyalty program. While the fast food chain previously gave customers a chance to ...