It’s strange, but many small-business people have no idea what a good regular customer is worth to their business. By calculating that figure, you should gain a better idea of what you’re willing to ...

Year 2016 will be the year of the Marketing math factory. Companies who win will adopt marketing math and build common sense on top of it. One of the biggest changes the algorithmic approach brings ...

Think marketing doesn't have much to do with mathematics? An unseen mathematical world is giving some companies a competitive edge in better understanding customers. Indeed, companies across all ...

CEO at No Joke Marketing, demand generation agency focused on ROI and results. Dad, former CMO of Guerrilla Marketing, bestselling author. When it comes to establishing a marketing budget, there are ...

Danny Sullivan writes Search Marketing Isn’t Just Math & Machines, which is in reaction to some chatter that the only way to work in search is to work it mathematically. When I was younger I was good ...