One of the most powerful tools in a brand’s arsenal is martech. Edtech major, Upgrad is leveraging the power of martech and data to create a powerful brand that stands out in a crowded market. Mayank ...

In today’s martech news wrap: Amobee launches Triggers, Adobe and Swinburne’s digital advertising technology course, Cover-More gets impulsive, Lotame’s Data Stream, DigitasLBi and Oracles’s OSG, and ...

Most marketing leaders agree that a marketing technology roadmap is a necessity but how to get it done is another story. Let's look at some of the challenges. A technology business plan isn't any good ...

According to the Martech 2019 report – a collaboration between four organisations in the sector – 96% of marketers believe martech is necessary for achieving future goals and 91% are planning to ...

Imarticus Learning has launched an Advanced Certification in Digital Marketing and Marketing Technology (MarTech) in association with Indian Institute of Technology (IIT), Roorkee. The course is ideal ...

I remember building my first website in college to rank my favorite rock-climbing spots in New England. Using a lot of not-so-elegant inline CSS and HTML, I used Adobe Dreamweaver to build it out and ...

Editor’s note: This press release is sponsored by Certified Digital Marketer and was handled by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated ...

The harmonization of marketing technology (martech) and digital operations has emerged as a critical determinant of organizational success. Sounds easy, right? It really isn't. "Of course there is ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Simon Chung, EMEA head of ...

Between a pandemic, the emergence of new media business models and upcoming privacy changes in iOS, this might seem like a terrible time to get into digital advertising and marketing. Nevertheless, we ...