For online advertisers, managing campaigns these days can feel like flying blind in a black box. No wonder ad buyers are so willing to hand the keys off to AI copilots and bots. And little wonder, too ...

Project Eidos arrives as new research from the industry group shows no buy-side buyers believe all paid channels are represented in current marketing mix models. Current marketing and media ...

IAB State of Data 2026 Report Reveals Buy-Side Believes AI-Driven Improvements in Advanced Measurement Could Help Unlock $32B in 1-2 Years NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Today, at the 2026 IAB ...

IAB Australia has launched a new ‘Future of Measurement’ initiative that will focus on strengthening how advertising opportunities and outcomes are assessed. IAB Australia has commenced work on a ...

The Department of Health and Human Services (HHS) has launched a web-based tool that makes it easier to find detailed U.S. healthcare industry data. The Health System Measurement Project "will allow ...

In my opinion, one of the holy grails that companies are searching for is an easy way to determine the business value of projects. The bad news is that there's usually not an easy way. If a project ...

To measure an IT project’s success, hospital and health system CIOs often opt for traditional metrics such as project costs, implementation timelines and the functionality delivered. But many are ...

A common way to answer the question, "Where do we stand on this project?" is to provide a percent completed answer. A short answer is usually the best way to answer this type of question, but a ...

FRISCO — Measure 1C, the project meant to pave 21 roads in the Peak 7 neighborhood, was shot down by 112 votes. Despite the seemingly even split among neighborhood residents heading into Election Day, ...

As designers, we want the products we build to be satisfying and easy to use, but how can we know that’s the case? We start by measuring the user experience with evidence rather than opinions. But can ...