Measuring: Imperial and metric

Entry 3 - Measuring distance and speed Summary of the systems of measurement for distance and speed as used in the UK and ...
Nieman Journalism Lab

Links on Twitter: Measuring user engagement at Business Week, ramping up external links at the BBC, raiding Google’s offices in Italy

Business Week measures user engagement: number of comments per piece of content. It’s up to 34. Goal is 100 http://tr.im/xlfx » After ramping up external links ...
Warc

Build, measure, learn: How the BBC deciphered emotions to make stories work in content marketing

This paper explains how the BBC conducted research to evaluate the role of different emotions in content marketing, and shows that neuroscience technology plays an important role in measuring content ...
Nieman Journalism Lab

The BBC is using facial recognition software to measure if native ads work

“In the fall, the BBC used software from CrowdEmotion to measure 5,000 people’s conscious and subconscious emotional responses to content marketing campaigns on BBC.com from clients like HSBC, ...