Alaska Airlines has launched more ways than ever for loyalty members to use miles beyond booking airfare -- from passes to Coachella or exclusive suite access at live sporting events. Plus, members ...

Despite being smaller than the Big Three legacy carriers — American Airlines, Delta Air Lines and United Airlines — Alaska Airlines has gained popularity among American travelers thanks to its loyalty ...

Alaska Airlines is offering a great incentive to join its loyalty program, a bonus that is too good to pass up. For a limited time, new members who sign up for Alaska Airlines Mileage Plan can score a ...

Hawaiian Airlines and Alaska Airlines are preparing to merge their loyalty programs into a single unified system, set to launch on Oct. 1, 2025 . While both brands will remain operative, rewards and ...

Add Yahoo as a preferred source to see more of our stories on Google. Choice Privileges is the new No. 1 hotel rewards program; Alaska Airlines Mileage Plan holds onto top spot in airline program ...

Alaska Airlines is shuffling the deck with its popular Mileage Plan loyalty scheme. In a pitch to customers of both Alaska and Hawaiian Airlines, the carrier is rolling out its new Atmos Rewards plan.

But beyond combining the programs, Alaska has used this merger as an opportunity to take Alaska Airlines Mileage Plan in a ...

Alaska Airlines has unveiled Atmos Rewards, a new loyalty program designed to replace and unify its existing Mileage Plan with Hawaiian Airlines’ HawaiianMiles. The revamped program aims to deliver ...

Alaska Airlines has launched its new loyalty program that combines its former Mileage Plan and Hawaiian Airlines' HawaiianMiles program into a single platform, the carrier announced Wednesday. Alaska ...