Enhancements to the mobile app analytics platform are among several recent updates implemented by Google. Google is very bullish on its redesigned mobile app analytics, going as far as to say it has ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Join us for this live webinar on Wednesday, Jan. 28, at 10 a.m. Pacific, ...

Businesses, using the analytics as a guide, will be able to significantly tackle the performance issues of their mobile applications, ensuring a smooth experience for customers NOIDA, India & SAN ...

Mobile app analytics is an increasingly competitive space, as reflected by two acquisitions unveiled Wednesday. Mobile app analytics firm App Annie acquired its competitor, the mobile analytics ...

Google Analytics for mobile is essentially a monopoly, with almost 95 percent market share on Android. But the highest-rated apps use analytics packages like Mixpanel, Kochava, and Tune’s ...

In my previous posts, I have discussed the emergence of native mobile apps, which seem to catch more absolute and relative ‘face time’, with the most direct loser being the mobile web. I am naturally ...

ServiceNow Inc. today announced that it has acquired Appsee Ltd., an analytics startup focused on helping developers understand how users interact with their mobile apps. The financial terms of the ...

Matt Tubergen is VP and GM of Taptica, a performance-based mobile advertising network. Matt has over 10 years experience in the mobile app and content industry, bringing large brands and gaming ...

ThoughtSpot has sought to ‘match human behavior in terms of how people do analysis,’ says Sumeet Arora, ThoughtSpot chief development officer. ‘The missing piece was the ability to understand natural ...

A new set of reports due later this summer will provide broader, more specific usage metrics to makers of mobile applications Google is readying a new set of Analytics usage reports designed ...