Casual, hyper-casual, and hybrid-casual games have become dominant categories in the global mobile market, making in-app advertising (IAA) a key driver of monetization success. However, many ...

AppsFlyer released its 2024 State of App Monetization report today, which offers mobile developers insight into different monetization models and their returns over time for both gaming and non-gaming ...

In the ever-evolving landscape of app development, developers and businesses are constantly seeking innovative ways to monetize their applications. One approach gaining significant traction is the ...

Adpub, Aurora Mobile’s app monetization platform, has already established itself as a trusted solution for developers to maximize advertising revenue. By aggregating SDKs from over ten major ...

Choosing a monetization strategy is an important piece of your business plan, so you want to be sure to get it right. The strategy you choose will be based on the desires of your particular user base ...

TEL AVIV, Israel--(BUSINESS WIRE)-- ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the closing of the acquisition of mobile marketing and monetization company ...

ByteDance has begun testing a paid subscription model for its AI app Doubao, according to an update quietly added to the app’s App Store listing, in a ...

Every time my company, a global software data processing organization, is approached for services by a startup founder with a disruptive mobile app idea, we begin by asking questions to better ...

Mike Brooks, WeatherBug’s SVP of revenue, is a mobile programmatic evangelist. “We’ve seen a huge positive impact from adopting a unified auction, and we like to be vocal about it,” Brooks said. “We ...

VentureBeat was on the floor of the Game Developers Conference this year, and GamesBeat writer Jordan Fragan stopped by the Xsolla booth to speak with Berkley Egenes, Xsolla’s chief marketing and ...