Kroger is celebrating that its more than $3 billion Simple Truth brand is marking its 10th anniversary of offering customers affordable and unique foods made with simple ingredients. "A decade ago, ...

The Kroger Co. is marking the 10th year of its Simple Truth own brand with a marketing campaign that will serve up special deals for customers. But as Kroger celebrates the anniversary of a marquee ...

With consumers wanting more protein-centric meals and snacks, Kroger responded. Its Simple Truth line expanded with more than 80 protein-packed items. The brand’s largest expansion to date proves that ...

The Kroger Co. Family of Stores announced nationwide availability of its new Simple Truth and Simple Truth Organic brands. Simple Truth and Simple Truth Organic products are free from 101 artificial ...

Kroger has launched a new line of over 80 protein-enhanced products under its Simple Truth brand. The new "Simple Truth Protein" line includes items ranging from shakes and waffles to macaroni and ...

This sweet and salty snack is simply delicious. With all the iconic fall flavors hitting store shelves, Kroger brought back a popular snack. Fans say that this Simple Truth sweet and salty flavor is ...

The biggest threat to Whole Foods' dominance in the natural products business is not Sprouts or Natural Grocers. It’s that bastion of legacy grocery sales, Kroger. The Simple Truth brand, launched in ...