80% of Brand and Agency Marketers Optimize Without Verified Purchase Data — 35% Say Results Don’t Hold Up

Despite years of significant technological investments, most marketers still cannot connect ad exposure to actual purchases ...
Forbes

Prioritize Cost Optimization Over Cost Cutting To Achieve Meaningful Results

As pressure to reduce costs increases, CFOs have an opportunity to deepen their cross-functional influence and fortify their advisory role to the CEO and other C-suite leaders. Capitalizing on this ...
Marketing Dive

Nearly 91% of marketers believe their platform results are overstated. Here’s what it’s costing them.

According to new research from the Outcomes Marketing Council, a collaborative forum of senior marketing and advertising ...
Western Michigan University

Optimization, Data, and Decision Science Lab

The Optimization, Data, and Decision Science (ODDS) Lab, established in late 2023 under the leadership of Dr. Ilgin Acar, represents a dynamic hub for cutting-edge research at the intersection of ...
Forbes

Technology Enablement — Fueled By Data — Is The Ticket To Cost Optimization

Is your organization prioritizing technology enablement? Doing so is key to optimizing costs throughout the enterprise given the interrelated nature of cost optimization and technology. In recent ...
adexchanger

Closing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies

Cintia Gabilan will be speaking at Programmatic I/O in Las Vegas from May 19-21. Click here to register. The connected TV (CTV) advertising industry has made great strides in targeting, automation and ...