The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but effective. In explaining the change, company executives nodded to the ...
You've seen the name Asus on laptops, PC monitors, motherboards, and gaming phones for years, but have you ever wondered what it stands for? Unlike many tech brand names that sound made up or ...
Dell announced on Monday that it is changing its PC names from XPS, Latitude, and Inspiron to three new categories: Dell, Dell Pro, and Dell Pro Max. Attendees at a press briefing pointed out that ...
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