It was a transformative and tumultuous 2025 for those of us who work in media, public relations and communications. We experienced new extremes in political and cultural division, further changes in ...
Publicity isn't just an ego boost — it's one of the most powerful growth engines founders can tap into. On February 3rd at 2:00 PM ET, join Annie Scranton, Founder & CEO of Pace PR, for a tactical ...
Foreword -- Introduction -- [pt]. 1. How the web has changed the rules of marketing and PR -- 1. The old rules of marketing and PR are ineffective in an online world -- 2. The new rules of marketing ...
1. Prompt for newsjacking ideation using trending news A successful reactive PR campaign relies on your team’s ability to monitor and analyze breaking news at scale – ultimately evaluating what ...
PR is commonly thought of as a tool that might indirectly influence sales, rather than a way to directly drive the sales process. We dispute this idea that PR cannot drive sales directly into your new ...
If you ask journalists and PR professionals what they fear most from AI, typically they’ll say variations of the same narrative: AI will make content so easy to create that their roles will have ...
Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting relevant ...
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