PepsiCo launches worldwide official partnership with Formula 1, bringing Sting Energy®, Gatorade®, and Doritos® to the World's Fastest Growing Sport PURCHASE, N.Y., May 27, 2025 /PRNewswire/ -- ...

Every F1 race has been aired in the UK on Sky since 2012, when the broadcaster took over live rights from the BBC ...

The designer discusses his early love of Formula 1, what this partnership between two American brands means, and why it's ...

The McLaren Liquid I.V. partnership before Miami GP 2026 shows how hydration science, wellness drinks, and performance are reshaping Formula 1’s future.

With the pact, the first of its kind for the racing league, the streaming service becomes an official partner of the circuit. By Georg Szalai Global Business Editor With the deal, the first of its ...

Add Yahoo as a preferred source to see more of our stories on Google. Paramount+ and Formula One are revving up a first-of-its-kind promotional partnership. The deal, announced Wednesday, will include ...

AI can be a key tool enabling teams to navigate new regulations and new cost cap rules, now set at $215 million ...

Formula One has rapidly embraced artificial intelligence, with eight new AI partnerships in the past six months involving top teams like Williams, Red Bull, and Aston Martin. These collaborations are ...

LONDON — Hackett Sport and Formula E, an open-wheel single-seater motorsport championship for electric cars, have renewed their partnership with the ABB FIA Formula E World Championship for Season 11.

Liberty Media-owned Formula One and luxury giant LVMH are entering into a 10-year partnership, according to a joint press release from the companies Wednesday afternoon. The partnership will ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. Formula 1 has announced a global licensing partnership with Mattel, Inc. This multi-year collaboration is designed to ...

Formula One's booming popularity in the United States has lured another American brand to the series as Ford said Friday it would return to the globe-trotting series as the engine provider for Red ...