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Although Google plans to eliminate third-party cookies by the end of 2024 and fully implement the Privacy Sandbox, its targeting cookie alternative, the industry is ...

Social’s programmatic party keeps getting bigger and bigger. Things heated up years ago with the Facebook Exchange (FBX) and Twitter’s acquisition of mobile ad exchange MoPub, but now some of the ...

Even opponents of Chrome’s third-party cookie deprecation plan mostly agree that Google intends to follow through this time. Which means that, by this time next year, advertisers will need to have ...

“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week it is written by Joanna O’Connell, Lead Analyst for AdExchanger ...

The world of digital advertising has changed dramatically in the last decade. Not so long ago, deals were done with telephone calls, shaken hands, and manual insertion orders. But, with the advent of ...