Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.

In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity ...

Add Yahoo as a preferred source to see more of our stories on Google. What’s not to love about Flo, the Progressive insurance lady? For starters, she’s smart, sassy, filled with knowledge about ...

Insurance isn’t necessarily a fun product. For most folks, it’s a necessary evil. But with the help of a perky pitchwoman named Flo, Progressive has put a bit of joy into the process. Chief Marketer ...

Flo has been a memorable character since Progressive began featuring her (played by the actress Stephanie Courtney) in its advertising in 2008. Since then, Flo's appeared in more than 100 commercials ...

Progressive has launched a new brand extension that is unlike anything consumers have seen from the company before. The insurance company’s perky sales clerk, Flo, is missing from the spot. The effort ...