The experience of sailing a foiling America’s Cup catamaran is one of unadulterated sensory overload. Even before wind power pressures the towering wing, synapses are firing as the sailors’ minds ...

Joseph Kosinski had one instruction for the sound team behind his latest feature "F1": It needed to be as immersive as possible, and he wanted the audience to feel like they were in the car. Except, ...

Sunoco is moving from scents to sounds with this summer's Essence of Racing campaign. Developed with agency Allen & Gerritsen , Team Epic, and MayoSeitz Media, the creative features NASCAR's Jimmie ...

Few automakers, if any, can stir the emotions quite so effectively as Ferrari. Driving a Ferrari is a pleasure only a handful will ever experience, and for us mere mortals, seeing and hearing one is ...

Immerse your audience in the roar of a grand prix with this high‑velocity audio asset designed to mimic the relentless surge of race cars on a steel‑lined oval. The recording captures engines spooling ...