New research on chimpanzees is forcing scientists to rethink where the line between human and animal minds really lies. In carefully designed experiments, chimps are not just grabbing at treats or ...

In a previous post, we considered three of seven "irrational" habits of highly rational people. Here we consider the remaining four, as well as some suggestions for distinguishing the genuinely ...

Explore consumer theory, its impact on spending decisions, and how it shapes GDP, corporate strategies, and economic policies ...

It has long been debated whether animals’ abilities to remember specific events and solve problems are a result of rational decision-making or simply thoughtless reflexes controlled by the environment ...

There are two main approaches to decision making in business. The rational approach based on logic and analysis is favored by many business schools. In practice, most decisions are made using an ...