A new report from Bloomberg raises some uncomfortable questions about Salesforce’s marketing around Agentforce, the company’s ...

Salesforce wanted to get viewers involved in their 2026 Super Bowl commercial, but not everything may be going according to plan. The software company aired an ad during Super Bowl LX Sunday featuring ...

Salesforce.com is always keen to push the social business agenda, and its latest report tackles advertising on the world's largest social network: Facebook. The purpose of the report from Salesforce's ...

Reaching buyers through social media advertising is a part of every marketer’s strategy, and for B2B buyers, the most popular social network to advertise on is LinkedIn. But companies are struggling ...

Forbes contributors publish independent expert analyses and insights. Chelsea writes about marketing, freelance life, and entrepreneurship. Salesforce and YouTube creator MrBeast teamed up to create ...

Patients at the University of Chicago Medicine featured in a promotional video seamlessly refill prescriptions, book ...

Adobe, Salesforce, and Oracle are building out tech stacks that promise to handle all of a marketer's data needs, but some argue that splitting up responsibilities is a good thing. Instead, some ...

Massive consultancies like Accenture Interactive and Deloitte Digital have been aggressively moving into ad agencies' turf. But agencies should also watch out for the likes of Salesforce, Oracle, and ...